Indian Gaming is the national magazine of the American Indian Gaming Industry. Published monthly, this glossy, 8×11 magazine focuses on all aspects of Native American gaming from decision making and the politics of the Bureau of Indian Affairs (BIA) and the Native American Gaming Association (NIGA) to casino and gaming products and individual Tribal casinos.
Large Editorial Advisory Board Presents Wide Coverage of Topics
Well Edited articles
Consistently excellent layout and design
Photos presented with most articles
Political and conference coverage can be overwhelming
Few articles on innovation and new ideas
Little coverage of things like Player’s Clubs or Comps
Indian Gaming is in its 23rd year of publication.
Approximately 80 pages per month with many photos
Published by Arrow Point Media, Inc.
Guide Review – ‘Indian Gaming’ Magazine Review
Indian Gaming is a slick, well-produced monthly magazine that bills itself as “The National Magazine of the American Indian Gaming Industry.” That’s a reasonable description. The magazines editorial advisory board includes members of many different Native American Tribes, associations, and gaming product companies, which provides a multitude of viewpoints and issues.
Editor Robert Burke does a fine job with each issue, providing crisp editing and engaging articles. The direction of the magazine, set by publisher Steve Burke, has been steady of the years, focusing mostly on the political horizon and event and conference coverage with a sprinkling of product reviews and management advice.
The political coverage may be overwhelming for the casual reader, but as an Associate Member of NIGA, GPIGA, and OIGA, providing national exposure of conferences, as well as topics and trends for Native American workers unable to attend events, is quite valuable. The current issue provides the 2013 calendar of events, which features 24 conferences, expos, and workshops, so there is a lot to cover.
Other valuable coverage includes the People section, which provides a look at the names and faces of change over the past few months. This issue lists Frank Fahrenkopf, President and CEO of the American Gaming Association, stepping down from is position; Mike Fisher taking the reigns as GM at Chinook Winds casino; and Galanda Broadman being named “Best Boutique” firm by Lawyers of Color; as well as several other people of interest.
As with most monthly magazines, providing new content is tough, and while the current issue has two articles on marketing (one specifically on social media), the coverage isn’t as timely as readers might prefer. I’m not sure the presentation counts as innovative or full of new ideas. In addition, there is no coverage of actual gaming departments. No overview of slots, or table games. Keno, Bingo, and poker are never mentioned. It does seem lacking in a “gaming” magazine.
Native American gaming has grown much larger and faster than most any proponents or opponents could ever have imagined over the past fifteen years. A number of new properties that have opened are on the cutting edge of style and design, and doing great business. Tribes have the ability to make “change” their key word when it comes to advances in operation of businesses, especially casino resort properties. That’s why it’s so nice to see an emphasis in the current issue of Indian Gaming on green operations.
This month, Craig Pendleton presents an article on going green in food and beverage operations. Several casino properties like the Peppermill in Reno have embraced green ideas that are good for the environment and also good for the company’s bottom line.
The subscription rate for Indian Gaming isn’t excessive, but $85 a year isn’t cheap. Of course you won’t find their range of coverage anywhere else, it’s timely, and well-written. If you need to keep up with Indian gaming, this is your source.